Speak English and STFU
Yesterday I wrote about Guy Kawasaki’s list of steps to brand your products and yourself. Some of those ideas are directly applicable to a system administrator. Like speaking English. There are two unforgivable curses that will damn any techie that uses them: speaking in tongues, and always getting the last word in. Tongues? Yes, tongues. Marketing Droid: Why didn’t the new web site go up last night? Sysadmin: Well, the problem was that the DNS zone file didn’t get a new serial number, so the changes we made last night to the A records didn’t propagate out to the slave name servers. By now the marketing droid is twitching and going insane, and there is a 100% chance that they’re …