Explaining Things Simply
Humans try to make everything really, really complicated. Sometimes we need the complexity but we often do it just because we can. We do it without thinking about it, perhaps a subliminal way of telling people to check out our species’ big brains. It’s also the way we write. We write long and complicated emails, memos, documents, blog posts, whatever. We use big words when we could very easily use smaller ones. Think about all the times you’ve used the word “utilize.” You don’t need that word, ever. Another word you never need is “bespoke.” People who use those kinds of words are writing so that nobody will read or understand them, which is a complete waste of time for …