Compromise Sucks, Long Live Compromise
BMW’s new ad campaign says “We say no to compromise so we can say yes to great ideas.” How dumb is that? Since when are compromises and great ideas exclusive? What happens when there’s a great idea but it needs some tweaking? Do they just throw the idea out? “Hey Hans, I’ve got a great idea for how we can solve the problem with the headlights!” “Oh, excellent idea Franz, but we’d need to change it a little to accommodate the new front-mounted death rays.” “Gosh, I am sorry for not having a perfect idea. Forget I mentioned anything. I hope we can get this headlight problem fixed sometime.” Nearly every good idea I encounter needs a little compromise to …