Fortune interviewed eight business stars about Steve Jobs. Bob Iger’s interview had a section that I liked more than the others:
Another piece of valuable advice he gave to me was to build a prototype of the new store on your property — don’t put it in a mall or on the street — build it close enough so that you can visit it often, massage it, and learn from it. And when you’re really ready, roll it out.
I think there’s a lesson in that for a lot of people, in a lot of situations beyond just retail.