Veer?

I don’t know what goes through the heads of marketers, but why does Juniper call its customer magazine “Veer?” The magazine just appeared in my mailbox.

Oh, I see, it’s printed in light yellow inside the cover, like they’re ashamed of it:

Veer

It’s more like “3. An erratic swerve into a bridge abutment, ending one’s life.”

Personally, I’m not a big fan of Juniper. I went around and around with them over a Netscreen I inherited. They couldn’t put it under support because it hadn’t been registered, and because I didn’t have the card it shipped with (or specifically the apparently unretrievable and unreissueable registration number) I couldn’t register it. After about two weeks of idiocy I said “screw it” and put a Linux box in instead.